Made In India - Buy Local

Made In Local

PM Modi in his address to the nation highlighted the importance of encouraging a strong and self-reliant economy in the wake of the Corona-virus pandemic. In the 40 minute address with ‘Atma Nirbharta’ or self-reliance as its leit motif, the PM repeatedly focused on the importance of a local economy. “Be vocal about local” is one of the catchphrases he used to highlight the importance of not only using but also endorsing and promoting the locally-made and locally-sourced products. He cited the example of him urging the country to use Khaadi a few years ago which led to a revolution in the Indian handloom sector and Khaadi did not only broke all-time sales records in India, but also became a highly exported commodity. 

"Time has taught us that we must make 'local' the mantra of our lives. Global brands that are there today were once local too but when people there started supporting them they became global. That is why from today, every Indian must become vocal for our local," PM Modi said in his address. Changing the FDI rules, the Centre had said that the step was taken to prevent opportunistic takeovers or acquisitions of Indian companies by neighboring countries due to the corona-virus pandemic. India can become self-reliant through 5 pillars:

1) Economy: An economy that takes quantum jumps and not incremental gains.

2) Infrastructure: Infrastructure is synonymous with a modern India.

3) Our system: A system that helps us realize dreams, which is based on tech-driven facilities.

4) Demography: Vibrant demography our strength.

5) Demand: The demand and supply chain, we need to utilize the potential. We need to increase demand in the nation. Each stakeholder must be active.